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"The Brain Processes Billboard Data Whether you’re Consciously Viewing it or Not"
LED Billboard
Billboards can Trigger an Emotional Response
If brands are to successfully engage their customers, they need to invest in messaging and marketing channels that can elicit an emotional response.
The importance of this is borne out by statistics, which suggest that emotions are the driving force behind approximately 50% of all buying decisions.
This suggests that customers do not always give rational thought to the purchasing decisions that they make, with the feelings generated by creative advertising and channels like billboards having a significant influence on the subconscious mind.
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Billboards
Create Familiarity and Higher Conversion Rates
As humans, we tend to be resistant to change, even those that have the potential to be positive for us.
This is because we’re naturally inclined to do the things that make us feel content, secure and innately comfortable, rather than trialing new things that exist outside of our comfort zones.
This mindset has a considerable influence on the outlook of consumers, with a study by the marketing agency Red C discovering that shoppers heavily priorities brands that they’re already familiar with. In fact, 82% of customers who undertook a shopping-related task online chose a familiar brand to complete their purchase, while just 16% favored an unknown entity.
This trend is also prevalent offline, as shoppers immediately seek out brands that they know and trust to help them solve their consumer queries.
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